The main point of the keyword term "when is veterans day parade" is a noun phrase. The phrase "veterans day parade" functions as the subject of the interrogative clause, identifying the specific event or entity about which information is being sought. The core part of speech for this main point is therefore a noun.
A grammatical analysis of the entire phrase clarifies this determination. "When" is an interrogative adverb that modifies the verb and inquires about time. "Is" is a verb, specifically a linking verb in this construction. The subject of the verb is the noun phrase "veterans day parade." Within this phrase, "parade" is the head noun, which is the central element. The words "veterans day" function as a noun adjunct, modifying "parade" to specify the particular type of event.
Recognizing the main point as a noun is critical for content strategy. It establishes that the user's core interest is an eventa thing. Consequently, an article targeting this keyword should be structured around providing comprehensive details about that event. While answering the "when" (the time) is the primary goal, effective content will also describe the noun itself: the parade's location, route, participants, and significance. This approach ensures the content fully satisfies user intent by treating the subject as a tangible topic rather than just a time-based query.