The term "Zalora" functions as a proper noun. As a proper noun, it identifies a specific, unique entityin this case, a particular e-commerce company specializing in fashion and lifestyle products. Its primary grammatical role is to name this distinct commercial organization.
In syntactic analysis, a proper noun typically serves as the subject, direct object, or object of a preposition within a sentence. For example: "Zalora launched a new campaign" (subject); "Consumers trust Zalora" (direct object); "The package from Zalora arrived" (object of a preposition). Furthermore, like many brand names, it can also function as a noun adjunct (or attributive noun), where it modifies another noun, effectively acting like an adjective. Examples include "the Zalora app" or "a Zalora discount code." In this adjectival role, it remains a noun grammatically but specifies the type or origin of the noun it modifies.
Determining that "Zalora" is a proper noun is a critical step for article creation because it dictates consistent capitalization ("Zalora," not "zalora") to maintain formal writing standards and correctly represent the brand identity. Recognizing its potential use as a noun adjunct also allows for stylistic versatility while ensuring grammatical precision throughout the text.
